Only the Good Die Young. Except for Websites

Search Marketing Specialists - Digital Marketing Agency Gold Coast

The TRUE Reasons Why Your Website is Not Ranking in Google.

A laptop computer is sitting on a wooden table.

If we had a dollar for each time we are asked each day, “Why is my website not ranking in Google” most likely we would not have to work hard at all. We could also add that many times we approach people about changing the Old Website they often reply, “I like the way it looks, been doing us well for years, will leave it”

Well, we are here to tell you, that you might like your old website but often Google hates it and that why its most likely not ranking, yes your Good Old Website for your business on the Gold Coast more than likely needs a facelift or needs to be retired.

So what are the reasons Google might hate your old site?

First up? Is your website out of date with its design. Not just the way it looks but the way it performs. Is it Optimised for mobile? Has the site been setup to be SEO Friendly? Believe it or not Google does take into account the overall design and platform into consideration. Google penalizes websites for not being mobile friendly. If you have an old website design that is not responsive or mobile-friendly, you are not going to rank high. In fact, you could lose anywhere from 5-30% of leads based on this factor alone.

What your content like?

Is it dull and boring? Would people actually take the time to read it, does it offer valuable information? Google’s algorithm is super smart and thinks like a human. So if the content on your sites offers no real value to potential customers and they just skip the pages quickly, Google will treat it the same and your rankings will suffer.

So if you have a business on the Gold Coast and have an old website and want some great advice on a new one or any other Digital marketing needs. Why not contact Search Marketing Specialists as we can help you out.

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