Blog Post

Make Some Noise To Your Website

Search Marketing Specialists - Digital Marketing Agency Gold Coast

Know how you can drive more traffic to your site with the leading marketing agency on the Gold Coast.

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Everything is already digital today. The online world has become the platform for every business in promoting their products and services to their customers. While you make a move to get their attention, your competitors exert more effort so they won't be left behind.

In these situations, you might ask yourself:

What could be your edge? How can you make a bigger name on the internet and build a larger audience than the rest?

Let us tell you the secret of a successful marketing strategy: an effective SEO campaign. This is the weapon you can have to let the customers visit your website without you even saying a word for it.

This is the type of work you shouldn't be stressing yourself with.

You can trust Search Marketing Specialiststo do the job for you.

We're here to help you reach your target customers from all locations, both local area and Australia-wide. With over 26 years of experience, we work as your business partner to make sure you'll be found on page 1 of Google. We monitor your competitors' ranks alongside yours to keep you jumping off the finish line and hand over you a full comprehensive report to monitor your progress. Every online solutionwe provide you are tailored to your business and guaranteed to keep your website relevant to your customers, and more importantly, to increase your sales.

So, relax, you still have more time doing the most important work in your business. Get noticed by your target market without sweating too much. Let Search Marketing Specialistsserve as your voice in reaching out to your customers.

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SEO Tips & Techniques You Need To Know

By Scott Hunt • 27 Dec, 2021
SEO is an important part of your marketing strategy. But with Google constantly updating their algorithm, it can be hard to keep up. Search engine optimisation is an important aspect of digital marketing. But, it can be quite complicated. Learn the advanced SEO tips and techniques in easy-to-understand language, to help you rank higher in search engines like Google. https://www.searchenginejournal.com/advanced-seo-tips-techniques/281245/

Domain Name as a Google Ranking Factor

By Scott Hunt • 29 Nov, 2021
There are plenty of factors determining Google rankings, but there are a few keywords that stand-out. Domain names are important, but are they really the key to gaining higher rankings? For us, if your domain name is both meaningful and represents what you offer, it could give you an edge. Learn more if domain name is a Google ranking factor, or if choosing the right domain name can get you more traffic by checking this article: https://www.searchenginejournal.com/ranking-factors/domain-name/

Claim A Google Business Profile

By Scott Hunt • 22 Nov, 2021
Claiming your Google Business Profile is fast and easy. Once you verify your business, you'll be able to manage your info, showcase your products and services, and respond to reviews. With a verified business profile, you can show up in the top 3 search results on Google for a specific keyword or keyword phrase. Improve your local SEO and drive more customers to your physical store, by claiming and verifying your Google Business Profile on Search and Maps. https://www.searchenginejournal.com/google-business-profile/426034/

Which is better for SEO? WWW vs. non-WWW

By Scott Hunt • 30 Oct, 2021
 There are lots of arguments about whether it's better to have a WWW or non-WWW domain. Using WWW can point you back to your site - it's a simpler URL to remember. It also suggests that you're trying to rank for that particular keyword. Using non-WWW can sometimes be more outside the box, but is easier for marketers without large marketing budgets to catch on. Ultimately, the choice of having WWW or non-WWW domain is up to you, but both have its pros and cons. Whatever the decision is, make sure that your content marketing strategy is sound and structured accordingly. Discover which domain extension is better for your SEO and generate high-quality and high-traffic pages effortlessly in minutes. Check this link for more information: https://www.searchenginejournal.com/www-vs-non-www-seo/272043/

Outdated SEO Practices You Should Avoid

By Scott Hunt • 24 Oct, 2021
 You're using outdated SEO techniques and you're not getting the results you want. Your rankings are always seen as "organic" and you're on the cusp of giving up all hope of ever achieving success. No matter how many hours or resources you invest in your SEO strategy, it never seems to work. You always feel like you're running in circles and wasting time on things that don't matter. Truth is that there's a better way to do things and your business deserves better. Get started with the right SEO practices today and start reaping the benefits of increased traffic, higher ranking, and more conversions. We've compiled a list of different outdated SEO practices you should avoid so you can stay on top of your game. Read this article now and learn the best practices: https://www.searchenginejournal.com/outdated-seo-practices/

Google Page Experience Update Fully Rolled Out

By Scott Hunt • 29 Sep, 2021
Google's Page Experience Update has finished rolling out! Google has been rolling out their new Page Experience Update, and it could benefit your website. This is related to how Google ranks the quality of a website based on a visitor's interaction with it. This update could have a great impact on how a visitor perceives the quality of your website. It will place importance on how easy it is for visitors to complete their tasks and if they have a positive experience while navigating the page. It's important that you stay up-to-date with these updates to keep your visitor's positive experience high and give them what they want in order to keep them coming back for more. https://www.searchenginejournal.com/google-page-experience-update-finished/418506/
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