SEO

Search Engine Optimisation - SEO in Gold Coast and Central Coast

At Search Marketing Specialists after we do a SEO analysis on your Website we can tailor an SEO Program No Contracts. 

How we do it:

We Keep It Simple
Competitor Check
Local SEO Analysis
PC Website SEO Analysis 
Mobile Website SEO Analysis 
No Contracts
Monthly Meetings onsite
Full Comprehensive Reporting
Local Search Engine Optimisation

Search Marketing Specialists

Guarantee you a minimum level of performance as detailed above. Should we fail to meet a milestone, we continue your campaign without charge until the milestone.
The guarantee is your assurance that we have a vested interest in the development of your rankings.
It’s important to note that this is a safety net only – our objective is to rank your website as high as possible.

SMS Local Search

Target your customers from your local area
Be found on page 1 of google in your local area 
From 5 - 15 Key Phrases 
No Contracts 

SMS Metro Search

Target your customers in your city or specific locations in the areas where you want to work.
From 5 - 15 Key Phrases
Be found on Page 1 of Google in your city
No Contracts

SEO Australia Wide

Target you customers Australia wide
From 5 - Unlimited Key Phrases
Be found on page 1 of Google
No Contracts

SMS Local Blog

Great articles every month without you writing them
250 - 300 word highly relevant, researched and professionally written entertaining blogs
Wonderful way for customers to know you more
Major help to your Local SEO Program

What is SEO

(SEO) is the process of maximising the position of a website in search engine results.
Search engines rank websites according to many variables which principally fall into two areas; relevance and credibility. The relevance of a website to a given search will determine if it is to be included in the results. The credibility of the website will determine how close to the top of the page the website will be listed. Relevance has to do with the structure of the code and text on the website. Credibility is primarily the product of references to the website in the wider internet.
Local Search Engine Optimisation

Stage 1 –Keyword Research

One of our most important responsibilities is to define the most effective set of key phrases. SEO account managers begin by getting to know your business and the objectives of your campaign. We’ll conduct research into the online behaviors of your customers, search volumes, market factors and your competition. Our objective is to identify key phrases that will produce the result you are after, be it a phone enquiry, form submission or online purchase. This will not always be the key phrases that have the highest search volume. Conversion potential is more important than traffic alone.

Stage 2 –On-Page Optimisation

Your SEO Account Manager and your SEO Technician will review and amend various components of your website to maximise its relevance to the key phrases. Our objective here is to control the search engines understanding of your website, in accordance with the search engines guide lines. With so many clients, we are in the fortunate position of being able to observe trends and reverse engineer the search engine algorithms.

Besides the text content, the changes we make to your site are obscure to the human observer, so generally the look and feel of your website will not be effected at all. We can make these improvements directly or via a content management system where available. We can also provide a report to you where this isn’t possible for your own developers or in-house web master to implement the changes.

Our competitors would dearly love to get their hands on our proven methods for the optimization of websites, so we won’t go into too much detail here but there are some standard items that we’ll be looking out for.
URL STRUCTURE
Search engines use folder and page names to help them determine the subject matter of the website.
COPY
Search engines look at the way copy is presented on your website. Such things as headings, bold text, how many times certain words appear on the page, which words are towards the start of a sentence etc.
SPEED
Both site users and search engines prefer websites that load quickly.
PAGE TITLES
The titles that appear in the header of your web browser are also given a high degree of attention.
LINKS & SITEMAPS
The way your pages link to each other can help or hinder the search engine in finding its way around your site. When required, we’ll also submit a sitemap file.
DUPLICATION
As search engines favor sites with unique content, we look to eliminate content duplication, both within the site and externally.

Benefits of SEO

The internet has opened up markets previously un-dreamed of. Companies are doing business with customers around the world – but this also means many more competitors. Businesses live and die on the ease with which they can be found and online search is the number one tool customers use to find products and services and make buying decisions.
Local Search Engine Optimisation

More Traffic

96% of click-through occur on this first page of a search engine and the activity is highly focused around the top natural listings. Natural results account for about 70-80% off the click-through, so these top placed sites receive the lions share.
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