Your SEO Account Manager and your SEO Technician will review and amend various components of your website to maximise its relevance to the key phrases. Our objective here is to control the search engines understanding of your website, in accordance with the search engines guide lines. With so many clients, we are in the fortunate position of being able to observe trends and reverse engineer the search engine algorithms.
Besides the text content, the changes we make to your site are obscure to the human observer, so generally the look and feel of your website will not be effected at all. We can make these improvements directly or via a content management system where available. We can also provide a report to you where this isn’t possible for your own developers or in-house web master to implement the changes.
Our competitors would dearly love to get their hands on our proven methods for the optimization of websites, so we won’t go into too much detail here but there are some standard items that we’ll be looking out for.