Google Display Ads

Google Display Ads

At Search Marketing Specialists we will take you through the options, discuss and design effective ads, deploy your campaign and continue to monitor and improve the return on your investment.

Google Display Advertising

The Google Display Network provides an opportunity reach a targeted audience using images. Your ad will appear on dozens of websites that attract your target demographic or specific websites that participate in the Google Network. The ads can be static, or animated. You can elect to pay Google each time a user clicks on your ad and visits your website or you can pay a smaller fee each time your ad is displayed. The Google Display Network is particularly useful to quickly get your message to a more qualified audience than traditional media or SEO and works especially well for products that are visually unique or selling propositions that are eye-catching.
At Search Marketing Specialists we will take you through the options, discuss and design effective ads, deploy your campaign and continue to monitor and improve the return on your investment.

Reach New Customers

Capture someone’s attention at different points in the buying cycle. For example, if you run an art supply store, you can catch a mom’s eye when she’s reading reviews about the best brands of washable paints, but before she puts her toddler in the car seat and heads out to buy.

Select where your ads appear

Within the Display Network, you can choose more specifically where you want your ads to appear – you can select types of pages or specific websites for your ads, as well as audiences to show your ads to.

Engage users with appealing ad formats

Text, image, video, or rich media formats can appear on the Display Network.

Remarketing

Reach customers who have shown an interest in your product or service by visiting your site, and show them relevant ads across the Google Display Network.
Powerful way to match the right people with the right message.
Reach them multiple times in a month, week, or even in a single day.

Benefits

Continue to promote brand after user has left the website on the Google Display Network
Remarket offers to users who visited your site but did not complete desired action
Up-sell or cross-sell based on past purchases or behaviours
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