Design your Website for Customers Not Yourself

Search Marketing Specialists - Digital Marketing Agency Gold Coast

Looking for Advice? Consider Our Website Design Services on the Gold Coast and Central Coast.

A computer , tablet , and phone are displaying a website.

Search Marketing Specialists has been designing and selling websites for businesses on the Gold Coast and Central Coast for quite some time, and we've witnessed numerous shifts in what constitutes a cost-effective web design that truly benefits businesses. Previously, a business website was often viewed as an attractive collection of images and text—merely a checkbox to tick off. It could be built and frequently left untouched.

However, with the rise of smartphones and WiFi, the landscape has dramatically transformed. Your website has evolved from a mere glossy brochure into a dynamic digital marketing powerhouse that needs to convey its message swiftly; slow-loading sites are bypassed in the blink of an eye! Nearly 70% of users now engage in buying, booking, or selling through their handheld devices, so unless you expect to see people navigating the street with a 26-inch screen on their backs, your focus should be on how the website appears, feels, and functions on mobile!

Every day, we encounter this mobile-centric perspective when engaging with businesses on the Gold Coast and Sunshine Coast about new websites. Often, we find ourselves with owners who are examining everything on large screens or expansive laptops, and their thoughts only drift to their smartphones when they receive a text, call, or notification.

So, what’s our recommendation? When considering a new website, invest considerable thought into how your customers will access and interact with that site. We assure you, it’s the screen they hold in their hands that truly matters—because they certainly won’t be carrying a screen on their backs!

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