When we meet with Potential Clients on the Gold Coast or Central Coast to discuss a new website to help them market their business, the conversation will focus on how should the site look, should we use videos , how many pages will be best all sorts of questions. But the biggest question, What do we need to communicate to potential customers with this website? Which translates to what should be the content, and that’s a Million-dollar question.
It’s also sometimes the start of the biggest potential nightmare for website design , why? Well, nine times out of ten people tend to get a little carried away and want the website to resemble Wikipedia with pages and pages of words rather than what it should be which is a digital marketing machine for their business.
This is where the 80/20 rule comes into play on how to get the right content for your website, and what that rule is we tell you is simple. 80% of visitors will look at your content headings and only 20% will read what’s under that. So, the focus should be on making a great statement that gives potential customers a reason to move further. For instance, a hairdresser could make a Statement, “We will give you Sensational Silky Hair Everyone Will Notice” rather than focusing on writing a million words on the importance of the PH balance and other Scientific facts and figures of the shampoo you use at your hairdressing salon. As for that eye-catching statement? Make sure you have ended it with “Find Our More” then connect it to a click to call/contact button to really start to increase your customers. We will cover this “Action” buttons topic in next month’s blog.
Search Marketing Specialists has been Selling and designing websites for Business on The Gold Coast and Central Coast for many years and we have seen many shifts and changes in what makes a cost effective website design great for business. For a long time, a business website was more about Pretty Pictures, lots of text and, it was one of those things your business had to have, a box that needed to be ticked, you could have it built and rarely did you change it.
Fast Forward to the advent of the Smartphone, WIFI and wow things have changed. Your website has gone from being just a glossy brochure and moved to be a mean lean digital marketing machine that must get straight to the point and be fast about it, as slow sites will be bypassed quicker than you can say iPhone! Mobile searchers have gone through the roof with now almost 70% of people buying, booking or selling using the small machine in their hands, so unless you can see people with a 26-inch screen strapped to their back walking down the street, your thoughts for your website should be so how does it look, feel and operate on Mobile!
It’s that Mobile Look and Performance that we face every day, when we are dealing with Business on the Gold Coast and Sunshine Coast and discussing new websites, we are often sitting with the owners and they are reviewing everything on a big screen or even a huge laptop, the only time there thinking moves to the Smartphone is when they get a text or a call or a Facebook Beep.
So, our advice? When you’re thinking of getting a new website? Give a lot of thought to your customers and what they are using to view that site, and we guarantee you it’s the screen in their hands’ and they won’t have one on their backs!
At Search Marketing Specialists we are always researching and finding new ways to continually help and grow our clients to their optimum potential. What we have found for our current customers on the Gold Coast and on the Central Coast is that they have had remarkable success and results with using with a combination of Digital Marketing including Google Ads, Facebook Ads, SEO and Local Blogs about their business. What we have found in research what is the best results for you is that Mobile Search on average is 72% of the search criteria during our monthly reporting across all campaigns. Since using local SEO on both the Gold Coast and Central Coast SEO including Google My Business both on the Gold Coast and Central Coast and now with us introducing even more local solutions we will see a continued growth in Local Blogs. Website speed and mobility is now a major factor in your website ranking as well at Search Marketing Specialists we are continuing to design per device as this allow us to maximise the conversions for our customers and their customers experience on their Website. Facebook this has really increased in market share as what we have found this is now a secondary search as we have with our customers that have Facebook Ad Management works well and it is very cost effective showing a strong return on investment. What next it is all about our reputation as a business on social media how we engage customer with post, Boost Adverts and let not forget the importance of reviews. At Search Marketing Specialists, we have decided to start to help our customer with social media reputation by adding engaging post, Boosting so we can reach out, creating high impact ads that create business for you and controlling reviews.
To find out more fill in a contact form on our page on our website and we will have one of our Specialists contact you.
Time to get a Mobile Website Check up!
Our high tech state of art the website platform that the majority of our customers utilise, is specifically built for each individual device. It is tailored to PC, Tablet and Mobile, with full SSL security protection delivering high google ranking for organic listings (SEO). Our website platform continues to develop the mobile component as it is imperative for Local SEO, Google Ads and even Facebook Ads.
Why is Google using a mobile-first index?
If you’re wondering why Google is switching to a mobile-first index, the answer is simple. Mobile is everything. That’s the short answer, anyway. The long answer is a little more involved.
For starters, the number of mobile users surpassed the number of desktop users a couple of years ago. If anything, Google is late to the game. In addition to that, Google says that there are more mobile searches than desktop searches. So it makes perfect sense that its bot should crawl pages as a mobile user.
What if you don’t have a mobile site?
If you don’t have a responsive website, you might be asking yourself: “What’s going to happen to my site?” You can rest easy. The Googlebot will crawl the desktop version of your site just fine, even though it’s using a mobile user agent. That means your site can still be indexed.
Free advice, though -- you should definitely switch over to a responsive template. In this day and age, anyone who’s serious about making a statement online needs a website that adapts to a mobile platform.
Mobile Search is
becoming more and more important full
Search Marketing Specialists Gold Coast Digital Marketing Agency
How important is Facebook to your Digital Marketing lets look at the facts on average Australians are spending at least 1hr a day of Facebook saying if you look at my household the TV is on and no one is watching it.
How Australians spend their time online
The Australian Facebook user
Australian consumers like Facebook - a lot. According to Exact Target’s Digital Down Under report Aussies are more active on Facebook than either the US or UK consumers surveyed.
The Australian Twitter user
Twitter users tend to be some of the most active online consumers. Of those who are active on Twitter, 51 per cent check it at least once per day, and 18 per cent report using Twitter consistently throughout the day.