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By Search Marketing Specialists 12 Sep, 2017

"Good morning, Gold Coast!" -- you said as you open your door wide on a Sunday morning. The sun is shining brightly, you are settled on the veranda, sipping your hot coffee and reading the bundle of papers containing the news today. The newspapers' headline is " Why Australia has a serious gambling problem " and below this piece of writing is news about a certain celebrity who has a serious drinking or drug habit. What catches your attention more? I am quite sure that you will read the scandal news first, Correct?

Shocking news spread faster and wider than good news. Some study shows that a person's mind is a lot more attractive to the negative thoughts than the positive ones. Many of us are interested in hearing about the tragedies, hardships, and failures of others. Bad news may be shared with nearly twice as many people as good news. That is the reality.

It also applies when you own a business. You have a  website  or even just a  Facebook page  where your customers can rate your products and services. Sure, you will get some nice 5 star “Great People, Super Service” quotes, but what happens when a certain somebody leaves a negative review or a poor rating about you, every 5-star rating there suddenly becomes not interesting at all. Those "Good job to these guys" and "I will recommend you to my friends" comments will be ignored.  It is like a bomb dropped right in front of you without any warning. BOOOOOOM! You and your business are done. Fast as that.

The good reputation you treasured for many years since you've started your business is now gone in just a few clicks of the keyboard. That is how much a single online review could hurt you. You never know where these reviews will be placed, so can you watch all different sites all day long? Why don't you ask someone to maintain your online presence to keep up with your reviewers? Instead of you absorbing all those opinions, have someone handle it for you.

We can help you, Search Marketing Specialists is the leading digital agency servicing Gold Coast and Central Coast. We make finding your business online possible and strive to help your business grow more. Visit our site or give us a call, we want to make sure there is no BOOM in your business, just a Boom in revenues with the success of great reviews spreading fast.
By Search Marketing Specialists 30 Aug, 2017

People nowadays are so techie. By techie means in everything we do, we can't move without consulting Google. As we all know, you can find almost everything in it, may it be job offerings, a long-lost friend or business ventures. Indeed, it is very helpful to someone who owns a business like you.

Online marketing is the most cost-effective way to promote your business. First, of course, is your business got to have its name placed in the online community. You must have your own website containing the details about your business - your servicing location, your products or services and your business name most importantly.  Search Marketing Specialists  is a digital marketing agency specialising mobile, ecommerce and custom  designed websites . We make the most  cost-effective web design  reigning Gold Coast and even Central Coast.

Having a website for your business is good but it is not enough. Your business has to be visible on the first page of Google for your existence to be acknowledged by the customers. In order to drive a quality traffic to your website, it should be relevant and credible. Relevant that its content must be closely connected to what you are advertising and credible that your website is convincing in every way. This is what we call  SEO or Search Engine Optimisation  where we are the experts also.

Search Marketing Specialists is the leading digital marketing agency servicing Gold Coast and Central Coast. We make finding your business online possible and strive to help your business grow.
By Search Marketing Specialists 25 Jul, 2017

When we meet with Potential Clients on the Gold Coast or Central Coast to discuss a new  website  to help them market their business, the conversation will focus on how should the site look, should we use  videos , how many pages will be best all sorts of questions. But the biggest question, What do we need to communicate to potential customers with this website? Which translates to what should be the content, and that’s a Million-dollar question.

It’s also sometimes the start of the biggest potential nightmare for  website design , why? Well, nine times out of ten people tend to get a little carried away and want the website to resemble Wikipedia with pages and pages of words rather than what it should be which is a  digital marketing  machine for their business.

This is where the 80/20 rule comes into play on how to get the right content for your website, and what that rule is we tell you is simple. 80% of visitors will look at your content headings and only 20% will read what’s under that. So, the focus should be on making a great statement that gives potential customers a reason to move further. For instance, a hairdresser could make a Statement, “We will give you Sensational Silky Hair Everyone Will Notice” rather than focusing on writing a million words on the importance of the PH balance and other Scientific facts and figures of the shampoo you use at your hairdressing salon. As for that eye-catching statement? Make sure you have ended it with “Find Our More” then connect it to a click to call/contact button to really start to increase your customers. We will cover this “Action” buttons topic in next month’s blog.

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By Search Marketing Specialists 12 Sep, 2017

"Good morning, Gold Coast!" -- you said as you open your door wide on a Sunday morning. The sun is shining brightly, you are settled on the veranda, sipping your hot coffee and reading the bundle of papers containing the news today. The newspapers' headline is " Why Australia has a serious gambling problem " and below this piece of writing is news about a certain celebrity who has a serious drinking or drug habit. What catches your attention more? I am quite sure that you will read the scandal news first, Correct?

Shocking news spread faster and wider than good news. Some study shows that a person's mind is a lot more attractive to the negative thoughts than the positive ones. Many of us are interested in hearing about the tragedies, hardships, and failures of others. Bad news may be shared with nearly twice as many people as good news. That is the reality.

It also applies when you own a business. You have a  website  or even just a  Facebook page  where your customers can rate your products and services. Sure, you will get some nice 5 star “Great People, Super Service” quotes, but what happens when a certain somebody leaves a negative review or a poor rating about you, every 5-star rating there suddenly becomes not interesting at all. Those "Good job to these guys" and "I will recommend you to my friends" comments will be ignored.  It is like a bomb dropped right in front of you without any warning. BOOOOOOM! You and your business are done. Fast as that.

The good reputation you treasured for many years since you've started your business is now gone in just a few clicks of the keyboard. That is how much a single online review could hurt you. You never know where these reviews will be placed, so can you watch all different sites all day long? Why don't you ask someone to maintain your online presence to keep up with your reviewers? Instead of you absorbing all those opinions, have someone handle it for you.

We can help you, Search Marketing Specialists is the leading digital agency servicing Gold Coast and Central Coast. We make finding your business online possible and strive to help your business grow more. Visit our site or give us a call, we want to make sure there is no BOOM in your business, just a Boom in revenues with the success of great reviews spreading fast.
By Search Marketing Specialists 30 Aug, 2017

People nowadays are so techie. By techie means in everything we do, we can't move without consulting Google. As we all know, you can find almost everything in it, may it be job offerings, a long-lost friend or business ventures. Indeed, it is very helpful to someone who owns a business like you.

Online marketing is the most cost-effective way to promote your business. First, of course, is your business got to have its name placed in the online community. You must have your own website containing the details about your business - your servicing location, your products or services and your business name most importantly.  Search Marketing Specialists  is a digital marketing agency specialising mobile, ecommerce and custom  designed websites . We make the most  cost-effective web design  reigning Gold Coast and even Central Coast.

Having a website for your business is good but it is not enough. Your business has to be visible on the first page of Google for your existence to be acknowledged by the customers. In order to drive a quality traffic to your website, it should be relevant and credible. Relevant that its content must be closely connected to what you are advertising and credible that your website is convincing in every way. This is what we call  SEO or Search Engine Optimisation  where we are the experts also.

Search Marketing Specialists is the leading digital marketing agency servicing Gold Coast and Central Coast. We make finding your business online possible and strive to help your business grow.
By Search Marketing Specialists 25 Jul, 2017

When we meet with Potential Clients on the Gold Coast or Central Coast to discuss a new  website  to help them market their business, the conversation will focus on how should the site look, should we use  videos , how many pages will be best all sorts of questions. But the biggest question, What do we need to communicate to potential customers with this website? Which translates to what should be the content, and that’s a Million-dollar question.

It’s also sometimes the start of the biggest potential nightmare for  website design , why? Well, nine times out of ten people tend to get a little carried away and want the website to resemble Wikipedia with pages and pages of words rather than what it should be which is a  digital marketing  machine for their business.

This is where the 80/20 rule comes into play on how to get the right content for your website, and what that rule is we tell you is simple. 80% of visitors will look at your content headings and only 20% will read what’s under that. So, the focus should be on making a great statement that gives potential customers a reason to move further. For instance, a hairdresser could make a Statement, “We will give you Sensational Silky Hair Everyone Will Notice” rather than focusing on writing a million words on the importance of the PH balance and other Scientific facts and figures of the shampoo you use at your hairdressing salon. As for that eye-catching statement? Make sure you have ended it with “Find Our More” then connect it to a click to call/contact button to really start to increase your customers. We will cover this “Action” buttons topic in next month’s blog.

More Posts
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